Do You Need a CSR Strategy?

In short, YES! Increasingly, consumers and employees want to know how the brands they support and purchase from are addressing environmental and social issues and they are paying attention to these efforts to inform their purchasing decisions. This change in consumer and employee demand presents the need for companies to embed CSR into their business model in order to stay relevant.

Need more? Check out these 15 eye-opening corporate responsibility statistics from Harvard Business School

87% of Americans are more likely to buy a product from a company that they can align their values with, and over half of all consumers are willing to pay extra for a product if they’re buying from a company with a sturdy CSR strategy. 

When a company has engaged employees, they see a 17% increase in productivity, are 21% more profitable and can have 41% lower absenteeism.

Companies investing in social purpose have a 6% higher market value and generate 20% more revenue than companies that don’t invest in social purpose, according to Project ROI. 

82% of Gen Z workers consider CSR a significant factor when deciding on their next employer, and 66% would consider a pay cut if it meant working for a more socially responsible company.